PRODUCT MARKETING deals with the Product, it’s Pricing, Placement, Promotion, Packaging, Positioning and People. Product marketing deals with outbound marketing Objectives. For example, product marketing deals with the marketing of the product to prospects, customers and other entities. Product marketing is a function within a firm or a specialized firm where you are trying to make your product appeal to your consumer market base.

PRODUCT IDENTIFICATION

Product Development

Competition

Marketing Objectives