A BUSINESS PLAN is a formula for developing a new or to address growth of an existing business, some elements are consistent throughout all business plans. A business plan should include an executive summary, a description of the business, a plan for how you will market and manage your business, financial projections and the appropriate supporting documents. A business plan is a formal written statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team. When the existing business is to assume a major change or when planning a new venture… a 3 to 5 year business plan. Internally focused business plans target intermediate goals required to reach the external goals. They may cover the development of a new product, a new service, a new system, a restructuring of finance, the refurbishing of a business or a restructuring of the business or organization.